
Our cases
Results across the verticals we know best.
Three snapshots of how Exuma onboards traffic, nurtures it, and turns it into sales — in health, finance, and home & insurance.
Health & Nutrition
SMSThe challenge
A national supplement and nutrition advertiser needed to scale consented SMS leads fast — without paying for dead numbers or risking high opt-out rates that would burn their sender reputation.
What we did
We onboarded vetted SMS traffic sources, filtered every inbound lead by line type and validity before send, then ran a structured multi-touch nurturing sequence tuned to the offer — all within quiet-hours and opt-out rules, with consent documented on every contact.
The result
First sales landed within 72 hours of go-live, and the campaign scaled to nearly half a million onboarded leads in a single quarter while keeping opt-outs comfortably below the danger line.
480K
Leads onboarded (90 days)
34%
Landlines & invalids filtered pre-send
6.8%
Lead-to-sale conversion
4.1×
Return on media spend
Finance
SMSThe challenge
A personal-finance advertiser was overpaying a previous vendor for low-intent leads and wanted high-intent, consented contacts that their team could actually convert — with full traceability for compliance.
What we did
We matched the offer to pre-screened sources, then qualified leads on engagement across a six-message sequence, promoting only contacts that showed real buying intent and suppressing the rest. Every lead carried a documented opt-in and a traceable source.
The result
Cost per acquisition dropped sharply versus the prior vendor, intent-qualified delivery climbed, and return on spend outperformed the advertiser's previous benchmark — with a documented opt-in on virtually every contact.
260K
Leads nurtured
18%
Intent-qualified rate
38%
Lower cost per acquisition vs prior vendor
5.2×
Return on media spend
Home & Insurance
EmailThe challenge
A home-services and insurance marketer wanted nurtured email leads that converted into quote requests — without the deliverability and bounce problems that had plagued earlier list buys.
What we did
We onboarded consented email sources, cleaned and verified the list to protect deliverability, then nurtured contacts through a sequence designed to move them toward a quote request — with engagement tracked at every step and unengaged contacts suppressed.
The result
Deliverability and open rates ran well above list-buy norms, bounces stayed minimal, and the campaign generated tens of thousands of quote requests over a 60-day ramp at a strong return.
1.2M
Email leads onboarded
41%
Average open rate
7.1%
Quote-request conversion
3.7×
Return on spend